New · Brand governance on every draft · see how it works →
Dasho
Book a demo Start free workspace
Dasho
Platform
Set the standard Brand CardBrand Voice & Guides
Create on-brand Briefs & RequestsContent EditorIdeas
Score & approve Content ScorecardApprovalsActivity & Revisions
Measure Usage & InsightsAudience Fit
Free: Brand Scan → Explore the full platform →
Managed Services

Ways we run it, scoped to your brands:

Social Content PackagesSEO ArticlesCreator Campaigns, ManagedBrand System Build Book a governance demo →
Solutions
For AgenciesFor Marketing TeamsFor Startups
Resources
Learn What is Brand Governance?What is brand compliance?Governance vs. guidelines
Guides Brand guidelines templateBrand voice guidelinesCreator marketing complianceContent approval workflow
Free tools Brand ScanICP Fit Scorecard
Research The Brand Governance GapBrand consistency statisticsBlog
Community DashCon: our event series
Customers Pricing Login
Start free workspace Book a demo
Registration opens Wednesday 7 October

DashCon 2026: Viral or Violation? Brand content in the age of AI

  • WhenThursday 19 November 2026, 12nn to 6pm
  • WhereLegazpi Village, Makati. Venue details on registration
  • FormatUnconference, up to 60 seats

DashCon 2026 is a working afternoon, not a seminar, for the people who make and approve brand posts. One question runs through it: can this post go live?

Since 21 September 2026, the Ad Standards Council requires every ad made or materially enhanced with AI to carry a clear label, and the advertiser stays fully responsible for every claim. Creator posts go viral fast, and the rules now move just as fast.

DashCon 2026 puts brands, creators and the people who check their posts in one room to talk about where the line is. There is a panel, a live check of a creator post, and four breakout rooms where the people in the room lead the conversation.

You leave with

  • Questions to ask before you approve or publish a creator post.
  • A clear view of the Ad Standards Council AI-label rule and who carries the blame for a claim.
  • Real examples from four rooms: posts that went viral, and posts that crossed the line.
  • New contacts among brand marketers, creators, agencies and students.

Organised by Dasho and Third Team Ventures

Tell me when registration opens Sponsor DashCon 2026

Four breakout rooms

Room 1

Made with AI: what to label, and what gets pulled

Does this post need an "AI-generated" label, and who carries the blame for the claim in it?

Room 2

Creators and paid posts: the post went viral, but did the post follow the rules?

What must a brand approve before a creator publishes a paid post or runs a giveaway?

Room 3

Health, beauty and money claims: when a face sells a product it never touched

Can this claim be proven before it is posted, and what do you do when a fake ad uses your name or face?

Room 4

Students and new creators: going viral for a brand without breaking the rules

What does a brand expect a new creator or content hire to know before they post?

Passes

  • Creator PassPHP 500For students and creators. Working creators: we ask for a link to your public creator page when you register. Students on the Creator Pass, please bring your school ID.
  • Innovator PassPHP 1,500Early bird, until Friday 30 October. PHP 2,000 after that.
  • Walk-inPHP 3,000At the door, while seats last.
Tell me when registration opens

Registration opens Wednesday 7 October on Luma. The link will be posted on this page.

Want your brand in the room? Four sponsor tiers are open, and in-kind support is welcome.

Sponsor DashCon 2026
The event series

Four years of putting
the room together

DashCon is the conference we run ourselves. It started in Cebu in 2022 as a room of about a hundred people, became a four-city roadshow, filled a hall in BGC, and in 2025 became an unconference where the attendees set the agenda. This is the whole record: the real photos, the real speakers, and what people said afterwards.

See every edition
The full room of DashCon 2025 attendees at The Company Manila
DashCon 2025, The Company Manila
The record in numbers

Four years of building the room the Philippine AI and marketing community shows up to.

● dashcon 2024 sold out.

450+
people through the doors

Across four editions, 2022 to 2025.

4
editions since 2022

Every year, never skipped.

6
cities

Cebu · Iloilo · Davao · Manila · BGC · Makati.

30+
partners and sponsors

Community, media and commercial partners across the series.

4.6/5
attendee rating

From the DashCon 2022 attendee survey.

8
press write-ups

Including Manila Bulletin twice and The Manila Times.

See it

What the room actually looks like

2022: DashCon 2022: Digital Marketing Conference — Highlights
2023: dashcon 2023: Navigating Business & Marketing in the AI Era
Who is in the room

The people a sponsor actually wants to meet

DashCon has never been a general-tech crowd. It is the people who decide how a brand shows up, and the people who build the tools they use.

Marketing leaders and CMOs

The budget holders. They come for what is working now, not a product tour.

Startup founders

Early and growth stage, usually the person who still writes the marketing themselves.

Agency owners and creatives

Writers, designers and producers running client work at volume.

MSME owners

The 2022 room alone drew 27 companies, the operators Dasho was built for.

Policy, academia and institutions

DICT and DTI backed the 2023 roadshow; UP and Ateneo have spoken.

Industries in the room
Digital marketingSoftwareFintechE-commerceOutsourcingArchitectureRetail and CPGEducationPublic sector
Companies that have been in the room
AboitizPayMongoGobi PartnersAWS PhilippinesAspireSprout SolutionsCirroLytixSeriousMDThe Manila TimesBrainsparksVirtua SolutionsThe Scale ExpertsRepublicAsia2xYouMultiplier's ClothierBalay EatsTekWorx.DigitalBrandescent Creatives131db

Speakers, sponsors, partners and attendees across the four editions.

Most of the room decides what gets posted

Brand marketers, agency leads and founders who approve posts, plus students and new creators on the Creator Pass.

The format forces conversation

Since 2022 every edition has run unconference breakouts. Nobody sits through a logo slide and leaves.

It is small on purpose now

2025 moved to a full unconference of about 50 people. 2026 keeps the room at up to 60.

The record

Every edition, in order

Newest first. Each one changed shape based on what the last one taught us.

2025

DashCon 2025: The Unconference

Alliance for Innovation and Human Dignity

  • When27 November 2025 · half-day
  • WhereZero-Ten Park, Makati (formerly The Company Makati)
  • FormatFull unconference: collaborative panels, breakout sessions, community workshops
  • Size~50

The year the format flipped: attendees set the agenda, not the organisers

about 50 people, a deliberately smaller room where every attendee shaped the agenda

The full room of DashCon 2025 attendees at The Company Manila
The room, 27 November 2025
The DashCon 2025 venue set up at The Company Manila before doors opened
Before doors opened
Dasho Hybrid Content Operations banner at DashCon 2025
Hybrid content operations: AI speed, human precision
Fleire Castro speaking to attendees at DashCon 2025
Opening the room
Attendees in conversation during a DashCon 2025 breakout session
Breakout conversations
Attendees networking between DashCon 2025 sessions
Between sessions
Attendees collaborating in a small group at DashCon 2025
Small groups, real work
The DashCon 2025 registration desk with Dasho signage
Registration

On the programme

  • Carlo Chen-DelantarGobi Partners, presented the Philippine Startup Ecosystem Report 2025
  • Dominic LigotFounder, Cirrolytix
  • Janette ToralCo-founder, IMetrics Asia Pacific
  • Francis PlazaCo-founder & CEO, PayMongo
  • Chelsea PinedaSenior Labor and Employment Officer, Institute for Labor Studies

Sessions

  • Designing human-centred technology
  • Redefining creativity
  • Building inclusive communities
  • Balancing purpose with productivity in hybrid work

We're taking inspiration from how Japan enforces human-centric AI. This is the right moment to discuss how human dignity is preserved amid the rapid rise of AI, ML, and LLMs. Builders need to consider human-centered design even when development is fast.

Fleire Castro · Event Chair, DashCon · Founder, Dasho

Start-up showcaseDasho · Third Team Ventures · Laya Calculator

In the press

Read the 2025 recap The 2025 event page (Luma)
2024

dashcon 2024: AI in Marketing & Business Conference

Taming the Tech: The Case for AI in Marketing and Business

  • When1 August 2024, 12:30–5:00pm
  • WhereThe AWS office, BGC, Taguig
  • FormatKeynote, three panels, start-up showcase
  • Size103

The edition that beat its own attendance target by 29%

103 participants against a target of 80, the largest edition

Dominic Ligot delivering the dashcon 2024 keynote on the state of AI in the Philippines
Dominic Ligot on the state of AI in the Philippines
Miguel Warren of Aspire speaking on AI in finance at dashcon 2024
Miguel Warren, Aspire: AI in finance
The Tools, Trends, Truth panel on tech and policy at dashcon 2024
Tools, Trends, Truth: tech and policy
The AI in Business and Marketing panel at dashcon 2024
AI in Business & Marketing
The AI-powered Future of Work panel at dashcon 2024
The AI-powered Future of Work
Start-up showcase partners presenting at dashcon 2024
Start-up showcase

Keynote

Dominic LigotCEO, CirroLytix

“The state of AI in the Philippines”

On the programme

  • Dominic LigotCEO, CirroLytix
  • Miguel WarrenGM Global Accounts, Aspire
  • Joseph IlaganDirector, BUILD Ateneo de Manila
  • Eugene FedorchenkoMAXME
  • Mary Grace Mirandilla-SantosLead advocate, Better Internet PH
  • Gian De La RamaSprout Solutions, moderator

+ 6 more speakers and moderators

Sessions

  • Tools, Trends, Truth: tech and policy
  • AI in Business & Marketing: brands and businesses
  • The AI-powered Future of Work: people and processes

The studies are showing that there's a very high interest and usage of AI at the individual level, but also a lack of infrastructure and support at the institutional level. While the government figures out whether to prioritize AI or not, we should take our own education seriously and produce more AI builders, users, planners, and trainers.

Dominic Ligot · CEO, CirroLytix

AI in Marketing and Business requires an approach that intentionally merges the best of AI speed and automation with human creativity. Without both, a marketing department will face challenges in keeping up with customer requirements and branding challenges in this fast-paced landscape.

Fleire Castro · CEO, Dasho

AI literacy is shifting from a nice-to-have to a must-have, with companies starting to prioritize applicants with AI skills over those with experience. The aim is to enhance, not replace, human expertise.

Charlene Virlouvet · Chief of Staff, DashoWork

There are two general risks involving GenAI. The first is the improper production and consumption of GenAI tech and content. The second is too much gatekeeping especially in schools, to the point that students do not learn what GenAI can and cannot do.

Joseph Ilagan · Director, BUILD Ateneo de Manila

OrganisersDasho · Third Team Media · iMetrics Asia Pacific · Aspire

Start-up showcaseSprout Solutions · 2xYou · Betterteem · DashoWork

In the press

Read the 2024 recap The 2024 event page
2023

dashcon 2023: Digital Marketing Roadshow

“I'm not a robot”: Navigating business and marketing in the AI era

  • WhenOct–Dec 2023 · Cebu 26 Oct (The Company Mandaue) · Davao 18 Nov · Manila 29 Nov
  • WhereCebu · Iloilo · Davao · Manila
  • FormatFour-city roadshow
  • Size4 cities

The year DashCon turned to AI, before most of the market did

the only multi-city edition: a roadshow, not a single conference

DashCon 2023 Cebu leg: attendees, sessions and group photo
Cebu, where the roadshow opened
DashCon 2023 Iloilo leg: sessions and attendees
Iloilo, with Rotary Club and OneAccount Business
DashCon 2023 Davao leg: talks and attendees
Davao, held through rain and earthquakes
DashCon 2023 Manila leg: panels and a full room
Manila, the finale

On the programme

  • Bran ReluaoRepublicAsia
  • Dominic LigotFounder & CEO, CirroLytix
  • Janette ToralDigitalFilipino
  • Dr Benjamin Vallejo Jr.University of the Philippines
  • Gian Dela RamaAiah.ai

Sessions

  • How AI shapes the future of business and marketing
  • Responsible AI use and its real-world impacts
  • AI in e-commerce
  • AI in human resources and technology

OrganisersGetHired Online · Infinity Hub Digital Marketing · Third Team Media · Dasho

Major sponsorRepublicAsia · Patron2xYou Executive Services

Sponsors & supportersAWS Philippines · The Company Cebu · PRWorks · HQ Compound · The New Channel · Carthal Manila · CirroLytix · Aleph Talent Solutions · DICT · DTI · YOVEO Digital · Cove Cafe · Gethub · Booquery · The Interns Hub · The R3 Studio · RJ Box Photobooth · Unisol

CommunitiesFHMoms · FOPSCo · Social Media Marketing Philippines · Cebu Chamber of Commerce and Industry · The Interns Hub · Chiibitsu Labs

In the press

Read the 2023 recap The 2023 roadshow page
2022

DashCon 2022: Digital Marketing Conference

Empowering MSMEs and creators through content

  • When30 May 2022
  • WhereGolden Prince Hotel & Suites, Acacia St., Cebu City
  • FormatConference + unconference breakouts
  • Size~100

The first in-person digital marketing conference held in Cebu that year

roughly 100 creatives and entrepreneurs from 27 companies

DashCon 2022 speakers and panellists on stage in Cebu City
Speakers and panellists: Christopher Star, Neil Dimapilis, Lorna Bondoc and Le-an Lacaba
Attendees in participant-led unconference breakout groups at DashCon 2022
The unconference: participant-driven breakouts with no pre-set topics
Janette Toral speaking at a podium at DashCon 2022
Janette Toral, author of DigitalFilipino
The DashCon 2022 organising team on stage in branded shirts
The organising team

Keynote

Carlo DelantarFounding Partner, Core Capital · Head of Circular Economy, Gobi Partners

“Ecommerce, opportunities for MSMEs, and the role of digital marketing”

On the programme

  • Janette ToralE-commerce advocate and author, DigitalFilipino
  • Christopher StarPanellist
  • Neil DimapilisPanellist
  • Lorna BondocFounder, YOVEO Digital
  • Le-an Lai LacabaCEO & Co-founder, 2xYou
  • Fleire CastroFounder & CEO, Dasho

Sessions

  • Opportunities and tools for MSMEs
  • Brand storytelling and content creation
  • Influencer marketing and creatorship
  • Community and the gig economy
  • Growth marketing and data in digital marketing

OrganisersContentDash PTE LTD · DigitalFilipino · Dasho · Third Team Media

Sponsors & supportersGolden Prince Hotel and Suites · ACX Outsourcing Hub · PRWorks · 2XYou · Unisol · Shantahl Direct Sales

CommunitiesThe Company Cebu · NextPay · Third Wave Coffee · XCEL Hub Training Services · Cebu Chamber of Commerce and Industry · Margooey's · Balay Eats

MediaSunStar Cebu · 10 Yellow Milk · WhenInManila.com

In the press

Read the 2022 recap The 2022 event site
Spin-off

dashcon Masterclass: GenAI for Marketing and Content Operations

26 September 2024 · work.able by Robinsons Land, Makati

A paid masterclass that grew out of dashcon 2024, taught by Janette Toral, Fleire Castro and Dominic Ligot.

See the masterclass page
What attendees said

4.6/5 overall

From the DashCon 2022 attendee survey. Ten of ten rated it 4 or 5 out of 5.

Facilities 4.9
Registration process 4.8
New information learned 4.7
Usefulness to their job 4.6
Expectations met 4.6
Speakers 4.5
Materials and slides 4.5
Food and breaks 4.1

Food and breaks scored lowest, at 4.1. It was the first thing we changed.

DashCon 2022 was a refreshing event. I learned a lot. I look forward to a bigger event with deep dives, tracks or breakout sessions on specific digital marketing areas. Perhaps a 2-day event next time! Happy to support the next DashCon event. Congratulations Fleire and team for an excellent job!

Lorna BondocFounder, YOVEO Digital

So overwhelmed with the hype DashCon program! It spilled out so much beneficial information to all business content creators, professionals, marketers, entrepreneurs and the like. It was indeed a well-presented event, so timely and relevant.

Wendell Ann DonaireManaging Owner, Multiplier's Clothier

Needless to say, DashCon was a great event. I'm hoping to see a bigger version of it, maybe next year.

Bert PadillaFounder, TekWorx.Digital

This is a very dynamic, fun and informative community to be in.

Glen Thephany QuintanaFounder, Brandescent Creatives

Very thankful for the whole team of DashCon. Such a big help, and detailed information being discussed. Excellent service, 5 stars for the team.

Simplicio Solamo Jr.Owner, Boy Cracker's Chicharon

The unconference was fun! It was a great way to bond and break down what people have learned.

Le-an Lai LacabaCEO & Co-founder, 2xYou