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Content and Delivery Lead
Veronica Amaranto
Veronica Amaranto decides what is good enough to publish.
Philippines
Veronica Amaranto is Content and Delivery Lead at Dasho. Veronica turns a brand's rules into a content operation a marketing team can run without her in the room.
Veronica builds the brand card, the brand rules and the content scorecard an account runs on, then trains the brand's own team and its creators until the team runs the work itself.
Veronica sets the standard a piece of writing meets before publication, and the standard the creative people joining Dasho are hired against.
Veronica writes the guides that outlive the training, so the answer to a forgotten step is a page rather than a meeting.
What Veronica is known for
- Turning brand guidelines nobody reads into rules a team can actually follow.
- Training a marketing team to run governed content themselves, then getting out of the way.
- Holding the line on what is good enough to publish.
Elsewhere
Work with the team
Registered in Singapore. Working with brands across the region.