Fleire Castro
Fleire Castro sold content for ten years, then took her own agency apart to build what replaced it.
Manila, Philippines
I build the software I needed when I ran an agency.
Fleire Castro founded Dasho in 2021. Before Dasho, Fleire ran a marketing agency in Cebu for ten years, having started out as a freelance writer at twenty-one.
Eighteen years in marketing, three countries, more than 100 businesses. A United States State Department Fellow and an ASEAN Certified Digital Transformation Trainer. More than fifty speaking events, from company floors to university halls.
Fleire hosts the Wicked Thoughts podcast, which FeedSpot lists among the top five Philippine marketing podcasts. In 2022 Fleire started DashCon, which has run four editions between 2022 and 2025, in six cities, with more than 450 people through the doors.
Dasho exists because of one thing Fleire kept seeing. Anyone can write now. Almost nobody can stop the wrong thing going out.
What Fleire is known for
- Naming the moment content stopped being the scarce thing, and saying what replaced content as the hard part.
- Building the room the Philippine marketing and AI community has shown up to every year since 2022.
- Talking to marketing leaders about what actually breaks when a team runs on AI.
Speaks on
- Building AI Marketing Operations
- The #UNFIREABLE Marketer
- From $1 Articles to 7 Figures
- Content at Scale
Elsewhere
Work with the team
Registered in Singapore. Working with brands across the region.