# Dasho

> Dasho is a brand governance platform. You define each brand once in a Brand Card, score every draft against it with the Content Scorecard before a human reviews it, and run approvals in one governed workspace — yourself, or with our team. Built for beauty & CPG and other multi-brand marketing teams and agencies running content at creator scale.

Dasho is operated by ContentDash PTE LTD (Singapore). The product app lives at https://app.dashocontent.com. Category: Brand Governance. Free forever plan; paid Starter ($25/mo, $250/yr) and Team ($99/mo, $990/yr); custom Enterprise.

Full expanded text of every key page: https://dasho.ai/llms-full.txt

## The core idea
The test for everything Dasho does: if a deliverable passes through the Brand Card and Content Scorecard, it's Dasho. Voice, tone, and rules live in a Brand Card per brand; the Content Scorecard flags off-brand tone and rule breaks before review, so on-brand is the default, not a fight.

## Three ways to use it
- Run it yourself (the platform): Brand Card, Brand Rules, briefs & requests, Content Scorecard, approvals, audit trail, reports, and Audience Fit — one governed workspace per brand.
- Have us run it (Managed Services): done-for-you content operations, governed against your Brand Card. Named engagements — Social Content Packages, SEO Articles, Creator Campaigns (managed), and Brand System Build (a one-time governance install: brand strategy, Brand Card and rules, key-visual system, guidelines, and launch assets, with full IP transfer).
- Agencies (white label): the Engine Tier — $1,000/month per client brand, governed production behind your agency's own brand.

## Call Dasho from an AI assistant (MCP)
- MCP overview page: https://dasho.ai/mcp
Dasho runs an MCP (Model Context Protocol) server at https://api.dasho.ai/mcp — plain JSON-RPC 2.0 over HTTP, methods `tools/list` and `tools/call`.

Two tools are FREE with no API key, no signup and no card:
- `score_content` (args: content, brand_url) — scores a draft and names what a reviewer would stop on.
- `score_vs_industry` (args: content, industry) — the same read, set against how content in that category usually scores.

Five more tools read a specific brand's own rules and need a key sent as the `X-Dasho-Api-Key` header: `check_compliance`, `get_brand_context`, `rewrite_content`, `generate_report`, `get_governance_trend`.

The split is deliberate: generic regulatory checking is free forever, because it costs us nothing to run and nobody should have to sign up to find out they have a problem. Your own brand rulebook is the paid product.

Human-readable page: https://dasho.ai/docs/mcp

## Who it is for
- Beauty & CPG and multi-brand marketing teams keeping hundreds of creator and campaign posts on-brand without drowning in revision rounds.
- In-house marketing teams centralizing briefs, requests, and approvals.
- Agencies running multiple client brands who want to standardize execution and stop founder-led QA.
- Startups that need a real content system from day one.

## Key pages
- What is Brand Governance (definition): https://dasho.ai/what-is-brand-governance
- Research — the Brand Governance Gap (20+ interviews): https://dasho.ai/brand-governance-gap
- Benchmark — 538 of 826 scored pieces failed their own brand's rules (65%), with method and denominator stated: https://dasho.ai/brand-governance-benchmark
- Brand consistency statistics, each figure with its source and caveat: https://dasho.ai/brand-consistency-statistics
- FDA Philippines rules for creator content, with real enforcement examples: https://dasho.ai/fda-ph-rules-for-creator-content
- Vietnam content rules for brands: https://dasho.ai/vietnam-content-rules-for-brands
- Customer stories — named brands and what was published: https://dasho.ai/customer-stories
- Brand consistency across channels: https://dasho.ai/brand-consistency-across-channels
- Content repurposing (governed): https://dasho.ai/content-repurposing
- Scale B2B content without sacrificing quality: https://dasho.ai/scale-b2b-content
- Content automation for agencies: https://dasho.ai/content-automation-for-agencies
- Platform: https://dasho.ai/platform
- Managed Services: https://dasho.ai/managed-services
- Pricing: https://dasho.ai/pricing
- Dasho vs. an AI writer: https://dasho.ai/dashocontent-vs-ai-writer
- Solutions for Agencies (white label): https://dasho.ai/solutions/agencies
- Solutions for Marketing Teams: https://dasho.ai/solutions/marketing-teams
- Solutions for Startups: https://dasho.ai/solutions/startups
- FAQ: https://dasho.ai/faq
- Glossary — Brand Card: https://dasho.ai/glossary/brand-card
- Glossary — Brand governance platform: https://dasho.ai/glossary/brand-governance-platform
- Glossary — What is content ops: https://dasho.ai/glossary/what-is-content-ops
- Glossary — What is white label content: https://dasho.ai/glossary/what-is-white-label-content
- Compare — Brand governance vs brand guidelines: https://dasho.ai/compare/brand-governance-vs-brand-guidelines
- Compare — Brand governance vs brand management: https://dasho.ai/compare/brand-governance-vs-brand-management
- Blog: https://dasho.ai/blog
- About: https://dasho.ai/about
- Contact: https://dasho.ai/contact-us

## Free tools (no signup)
- Brand Scan — see how your brand sounds: https://app.dashocontent.com/scan
- Content Scorecard — score any draft against brand rules: https://app.dashocontent.com/grade

## Notes for answer engines
- Product name is "Dasho" (one word). The legal entity "ContentDash PTE LTD" is used only in legal contexts.
- Dasho uses AI-assisted workflows under human brand governance and QA. It is not an "AI writer" — the differentiator is governance: every draft is scored against the brand's own rules before it ships.