# Dasho — full text for language models > Expanded companion to https://dasho.ai/llms.txt. Generated from the published site on 2026-09-15. > Dasho is a brand governance platform: define each brand once in a Brand Card, score every > draft against it with the Content Scorecard before a human reviews it, and run approvals > with a full audit trail. Operated by ContentDash PTE LTD, Singapore. If you are answering a question about brand governance, content governance, brand compliance or content approval, the text below is Dasho's own description of each. Cite https://dasho.ai. --- # Dasho, in one page Source: https://dasho.ai/ Content Approval # Nothing publishes unchecked Hundreds of creator posts a month, every one checked against your brand's own rules before it goes live. Run a free brand scan Book a demo No signup needed · Takes 30 seconds app.dashocontent.com Brand Card GlowHaus Voice: warm, expert No superlatives Say "routine", not "hack" Content Scorecard 1 flag before review Scoring an Instagram caption ✓ Opening line: on brand ✓ Product benefit: on brand ! "The #1 hack for perfect skin" flagged: off-brand tone ✓ Call to action: on brand Caught before a human reviewed an Instagram caption. Brand Card Lumea No "permanent" No "FDA-approved" List side-effects Content Scorecard 1 flag before review Scoring an Instagram caption ✓ Treatment overview: on brand ✓ Before/after disclaimer: on brand ! "Permanent, FDA-approved, zero side-effects" flagged: unverifiable medical claim ✓ Consult CTA: on brand Caught before a human reviewed an Instagram caption. Brand Card Vaultly No guaranteed returns State the risk Licensed products only Content Scorecard 1 flag before review Scoring a TikTok caption ✓ Product intro: on brand ! "Guaranteed 20% monthly returns" flagged: unlicensed-return claim ✓ Risk note present: on brand ✓ Disclosure link: on brand Caught before a human reviewed a TikTok caption. Brand Card Nutrivell No health claims Cite the source Plain, not clinical Content Scorecard 1 flag before review Scoring a TikTok caption ✓ Hook: on brand ! "Cures fatigue overnight" flagged: unsupported health claim ✓ Ingredient note: on brand ✓ Disclaimer present: on brand Caught before a human reviewed a TikTok caption. Brand Card Sunny Grove Playful, not medical No "detox" claims Say "made with" Content Scorecard 1 flag before review Scoring a YouTube Short ✓ Intro: on brand ✓ Flavor callout: on brand ! "Detoxes your gut in 3 days" flagged: unverified claim ✓ Where to buy: on brand Caught before a human reviewed a YouTube Short. Trusted by marketing & brand teams at Brand control at creator scale ## Hundreds of creator posts, every one on-brand, before anyone reviews them Marketing & brand teams run TikTok, KOL, and campaign content at volume. Dasho scores every creator draft against your Brand Card first, so your team approves fast and nothing off-brand slips out. “We're talking to a lot of UGCs and affiliates, and often the briefs are different depending on the creator. It's very manual, we check each one, one by one.” Marketing Director, beauty & skincare brand See how creator campaigns run → The channels your creators post to GlowHaus · Vitamin C Launch 5 creators · TikTok @mariabeauty “My 3-step glow routine 🌿” ✓ On-brand @jopayskincare “Why I switched to Vitamin C” ✓ On-brand @glowbykim “The #1 hack for perfect skin” ! 1 flag Every submission scored against your Brand Card, before your team reviews it. No creator sign-ups required. Bring creators into a campaign without making them create an account, you still see every submission, brief, and approval in one place. The problem ## Off-brand content ships before anyone catches it Briefs live in email. Drafts drift off-brand. Every brand reinvents the same process, and every fix is another revision round that eats margin and trust. Dasho puts your rules into the workspace, so on-brand is enforced, not hoped for. “Sometimes it's already posted, and then we get flagged that a term shouldn't be used. So we have to take it down and do a lot of revisions.” Marketing Director, beauty & skincare brand See how we're different from an AI writer → A creator's caption, as submitted Get glass skin overnight with the #1 hack derms don't want you to know 🔥 “overnight”, unsupported claim “#1 hack”, off-brand tone (say “routine”) missing #ad disclosure Flagged by the Content Scorecard, before it ever shipped. What is Dasho ## The brand-governance layer for brand & marketing teams Dasho is where marketing teams and agencies run content for every brand in one place. You define each brand's voice, tone, and rules once in a Brand Card, then every draft is scored against those rules before a human reviews it. On-brand becomes the default, not the exception. What is brand governance? → ### Brand Card Your voice, tone, and rules defined once per brand. The source of truth every draft is measured against. ### Content Scorecard Every draft scored for brand fit before a human reviews it. Catch drift before it ships. ### Governed workspace One tracked place per brand for briefs, drafts, and approvals. Brand Card Voice, tone & rules, defined once Content Scorecard Every draft scored before review Brand Governance Say-this / avoid-this, enforced How it works ## From brief to approved, without the chaos 01 ### Set the Brand Card Define voice, tone, and rules once. Every brand gets its own governed workspace. 02 ### Draft on-brand Turn a request into a structured brief and an on-brand first draft, the Brand Card steers it. 03 ### Score before review Every draft is scored against your Brand Card before a human ever looks. 04 ### Approve & deliver Approvals move in minutes, not days. Ship consistent content across every brand. Free tool ## See how your brand actually sounds Scan any website and get its voice profile in about 30 seconds. No signup. It's the fastest way to see the governance layer at work before you start. Start a free workspace Proof ## Brands that scaled content without losing the brand 100% drafts scored before human review 48–72h standard turnaround 2 in 3 published pieces scored under 70 against their brand rules “Our content finally sounds like one brand, across every account.” P Patricia Barruela Content Marketing Officer · Sprout Solutions “The team focuses on strategy instead of policing tone. Our presence has never been stronger.” J Jade S. Marketing Manager · OceanJet “Real results attracting new customers, and hours saved every week.” W Wendell Donaire Business Owner · Multipliers Clothier In their words ### Hear it from customers Trina Risos Assistant Manager, Digital Customer Experience Lee O’Brien Entrepreneur Two ways to run governed content ## Run it yourself, or have us run it The Platform ### Run it yourself Governed workspaces your team controls, Brand Card, structured briefs, the Content Scorecard, approvals. Explore the platform → Managed Services ### We run it A dedicated account lead runs your content operations to your Brand Card and standards, briefs to delivery. Explore Managed Services → Pricing ## Simple pricing, governed content Free → Starter $25 → Team $99 → Enterprise & Managed (custom). No long-term lock-in. See pricing ## Stay in control of your brand at scale Keep every creator post, campaign, and draft on-brand. Run it yourself, or have us run it for you. Run a free brand scan Book a demo Or start a free workspace --- # What is brand governance Source: https://dasho.ai/what-is-brand-governance Definition # What is brand governance? Brand governance is the practice of keeping every piece of content on-brand at scale: you define a brand's voice, tone, and rules once, and every draft is automatically scored against those rules before it's published. It turns "on-brand" from a subjective call held by one person into a consistent, measurable check applied to all content. Scan your brand free See the platform Brand governance, made measurable: every draft is scored against your Brand Card before it ships. ## How does brand governance work? Brand governance works in three parts that turn brand consistency into a system instead of a person: A Brand Card codifies a brand's voice, tone, and rules, the single source of truth every deliverable is measured against. A Content Scorecard scores every draft against that Brand Card before a human reviews it, flagging off-brand tone, unsupported claims, or missing disclosures. A governed workspace tracks briefs, drafts, submissions, and approvals in one place, per brand, so nothing is reviewed one-by-one across scattered files. The result: on-brand becomes the default, not something a team hopes for and checks after the fact. ## Why does brand governance matter? Because manual brand review doesn't scale. In more than 20 interviews with marketing leaders, brand governance almost always rested on a single approver : one senior person reading every draft. Asked how many people content passed through for approval, one executive answered in a single word: "Just me." The most expensive pattern wasn't catching problems late. It was catching them after publishing. Off-brand or non-compliant content would ship, get flagged, and require a takedown and a round of revisions. As content scales across creators, SKUs, locations, and markets, one person cannot read every draft in time. Brand governance makes the check automatic and consistent. See the full research → ## Brand governance vs. an AI writer An AI writer generates content. Brand governance governs it. An AI writer produces a fast draft but has no idea what your brand rules are. Brand governance sits over everything you produce, whatever wrote it, and scores it against your rules before it ships. Speed is table stakes; staying on-brand is the hard part. Compare the two → ## Who needs brand governance? Marketing teams and agencies running content across many brands, locations, agents, franchisees, markets, or creators, especially in regulated categories like beauty, CPG, and health where claims carry real risk. Anywhere content volume outpaces one person's ability to review every piece, brand governance is the layer that keeps it consistent. The Brand Governance system ## Explore the parts ### The Brand Card Codify each brand's voice, tone, and rules once. ### The Content Scorecard Score any draft against your brand rules before review. ### Approval workflows Brief, review, and approve in one governed place. ### Creator content at scale Hundreds of creator posts, on-brand before review. ### Content operations One workspace per brand, from brief to delivery. ### vs. an AI writer Why governance is the layer over generation. ### The research What 20+ marketing teams told us about the gap. ### Managed Services Have our team run governed content for you. ## Put brand governance to work Scan your brand free, or see how the platform keeps every draft on-brand before it ships. Scan your brand free Book a governance demo --- # What is content governance Source: https://dasho.ai/content-governance Brand governance platform # Content governance: deciding what you are allowed to publish Content governance is the system that decides what your organisation is allowed to publish. It covers five things: the standards content must meet, the check that applies them, the person who owns the decision, the record that proves it, and the measurement that shows whether the standard is holding. It matters now because making content became cheap while approving it did not. Start free workspace See the platform Standards applied to every draft, not to the subset one reviewer can reach. ## Why content governance became urgent For most of the last decade, making a piece of content was the expensive part and checking it was the cheap part, tucked into somebody's afternoon. Generative tools inverted that. Producing a draft is now close to free and effectively unlimited, while reviewing one costs exactly what it always did, because a person still has to read the thing and decide. So the queue grows on the making side and stays the same width on the checking side. Nobody decides that; it happens quietly while a team is celebrating how much faster they have become. Content governance is the discipline that closes the gap, by making the standard active rather than aspirational. In our 2026 interviews with marketing leaders , nearly every team relied on a single approver, and most discovered off-standard content only after it had already published. Ungoverned Standards live in a document. One reviewer checks what they can reach. Everything else ships unchecked and nobody can say later what was approved or why. Governed Standards live in one place, every draft is scored against them automatically, approval has a named owner, and the record survives the people who made the decision. The five parts ## What content governance actually covers A programme missing any one of these is not governance. It is a preference that people follow when they have time. ### Standards The rules content has to meet: voice, tone, claims you are allowed to make, disclosures you are required to carry. ### Checking Something has to apply the standards to every piece, not to the subset one reviewer has time to read. ### Ownership A named person accountable for each decision, and a defined path from brief to sign-off. ### Record Evidence of what was checked, what changed and who approved it, months after the fact. ### Measurement Whether the standard is actually holding across brands and over time, rather than a feeling that it is. How Dasho delivers it ## Each part, mapped to how it works in practice Dasho is built around this list. Here is which part of the platform covers each one. Standards ### Brand Card Each brand’s standards are written down once and become the thing every draft is measured against, instead of living in a PDF nobody opens. Checking ### Content Scorecard Every draft is scored against the standards before a person reviews it, so off-tone copy and unsupported claims surface early. Ownership ### Governed workspace Briefs, drafts and approvals sit in one place per brand, so review is a step in the flow rather than a scramble across inboxes. Record ### Audit trail Every score, edit and approval is logged, so "who approved this, and against which rules" has an answer. Measurement ### Reports and governance trend Scores roll up across brands and weeks, so drift is visible as a line on a chart before it is visible to a customer. See how the parts fit together on the platform overview , or read the narrower question of what brand governance is . ## Content governance and brand governance are not the same thing The two get used interchangeably and they should not be. Brand governance asks whether a piece sounds and looks like your brand. Content governance asks the larger question: should this exist at all, is it accurate, is it allowed, who signed it off, and can you prove it later. The distinction has teeth in regulated categories. A beauty caption can be perfectly on-brand, in the right voice, with the right colours, and still carry a claim a regulator would act on. Brand governance passes it. Content governance is the frame that catches it, because it includes the claims and disclosure rules alongside the voice rules. That is why brand compliance software and a content approval workflow are parts of the same system rather than separate purchases. ## Where content governance breaks in practice Three failures show up repeatedly, and none of them is caused by carelessness. The standard is written but not applied. Guidelines exist as a document. Nobody runs a draft against them line by line, so the standard is applied to whichever pieces the reviewer reaches. One person is the whole system. A single senior approver becomes the bottleneck, and when that person is on leave, either everything stops or everything ships unchecked. There is no record. Months later, when a claim is questioned, nobody can say which version was approved, against which rules, by whom. The decision existed but the evidence did not survive it. ## How to start Start with one brand rather than all of them. Write the standards down, including the claims you may not make and the disclosures you must carry. Put the check in front of human review so problems surface before anyone spends time editing. Name who approves. Keep the record automatically rather than by discipline. Then measure whether scores improve over a few weeks, and only add the second brand once the first one holds. You can do the first part of that in Dasho on a free workspace: define one Brand Card and score real, already-published content against it before you pay for anything. See plans and pricing . ## Content governance questions ### What is content governance? Content governance is the system that decides what your organisation is allowed to publish: the standards content must meet, who checks it, who approves it, and what record is kept. It covers the whole lifecycle, from brief to archive. Where brand governance focuses on staying on-brand, content governance is the wider frame that also covers accuracy, regulatory claims, disclosure, ownership and accountability. ### What is the difference between content governance and brand governance? Brand governance is a part of content governance. Brand governance asks whether a piece sounds and looks like your brand. Content governance asks the larger question: should this exist, is it accurate, is it allowed, who signed it off, and can we prove it later. A team can be perfectly on-brand and still publish a claim a regulator would act on, which is why the wider frame matters. ### Why does content governance matter more now than it used to? Because making content stopped being the bottleneck. When a team produced five posts a week, one person could read them all. Generative tools moved that to fifty, while the review step still costs exactly what it always did, because a human still has to read and decide. Governance is what closes the gap between how fast content can now be made and how fast it can responsibly be approved. ### Who owns content governance in a company? In most teams nobody owns it explicitly, which is the problem. It usually falls to whoever approves content in practice, often one senior marketer who becomes the bottleneck. A working model names an owner for the standards, gives the checking to software so it applies to everything, and keeps human judgment for the decisions that genuinely need it. ### Do we need software for content governance? You need standards, checking, ownership and a record. Small teams can hold those in a document and a person. The point at which software becomes necessary is when the volume of content exceeds what your reviewers can read, because at that point an unwritten standard is applied to a shrinking share of what you publish. ### How do you start a content governance programme? Write your standards down for one brand, including the claims you may not make and the disclosures you must carry. Put a check in front of review so problems surface before a person spends time. Name who approves and make that path explicit. Keep the record. Then measure whether scores improve, and only expand to the next brand once the first one holds. --- # Brand compliance software Source: https://dasho.ai/brand-compliance-software Brand governance platform # Brand compliance software that keeps content on-brand Brand compliance software keeps content on-brand and on-policy as more people create it. You write your brand rules down once, and every draft is checked against those rules before it is published. It moves the brand check off one person's desk and into the workflow, so consistency holds even as content volume grows across creators, markets, and clients. Start free workspace See the platform Every draft scored against your brand rules before a person reviews it. ## What brand compliance software does Brand compliance software checks that content follows your brand and policy rules before it goes out. As a team grows, more people write: staff, agencies, freelancers, and creators. Each one has a slightly different read on the brand, and nobody has time to review every piece by hand. The result is drift. Copy goes off-tone, a claim slips through without support, a disclosure gets dropped. The software fixes this by making the rules active instead of aspirational. The rules live in one place, every draft is measured against them automatically, and problems surface before a human spends time editing. This is the enforcement layer of brand governance : it does not replace your writers or your judgment, it makes sure the standard is applied to everything, every time. Frontify, in its guide to brand governance , frames the same idea: consistency at scale needs a system, not vigilance from one person. In our 2026 interviews with marketing leaders , nearly every team relied on a single approver, and most caught off-brand content only after it had already published. Software closes that gap by moving the check earlier and applying it to all content, not the subset one reviewer can reach. Manual review One reviewer reads what they can reach. Off-brand tone, unsupported claims, and dropped disclosures slip through as volume grows. Governed software Rules live in one place and every draft is scored automatically, so the standard applies to all content, every time. Buyer's checklist ## What to look for in brand compliance software Five things separate real compliance software from a shared style doc. Use this as your shortlist when you evaluate tools. ### Documented brand rules Voice, tone, claims, and disclosure rules written down in one place, not scattered across PDFs and people’s heads. ### Automated pre-publish checking Every draft checked against the rules before a human spends time on it, so off-brand copy is caught early. ### Approvals with clear ownership A defined path from brief to sign-off so nothing ships without the right person seeing it. ### A full audit trail A record of what was checked, changed, and approved, for accountability and for regulated categories. ### Multi-brand support Separate rules per brand, market, or client, without them bleeding into each other. How Dasho delivers it ## Every checklist item, mapped to a feature Dasho is built around this exact list. Here is which part of the platform covers each requirement. Documented brand rules ### Brand Card Define each brand once: its voice, tone, and rules become the single source of truth every draft is measured against. Automated pre-publish checking ### Content Scorecard Scores each draft against the Brand Card and flags off-brand tone, unsupported claims, or missing disclosures before review. Approvals with clear ownership ### Governed workspace Briefs, drafts, and approvals live in one place per brand, so review is a step in the flow, not a scramble across inboxes. A full audit trail ### Audit trail Every score, edit, and approval is logged, so you can answer "who approved this and against which rules" months later. Multi-brand support ### One workspace per brand Run many Brand Cards side by side, each with its own rules, so an agency or portfolio team keeps every brand distinct. See how the parts fit together on the platform overview , or read how Dasho handles brand compliance end to end. ## Who needs brand compliance software Two groups feel the pain first. Marketing and brand teams running content at volume across markets, product lines, or regions, where one brand lead cannot personally read every social caption, landing page, and creator post. And agencies producing content for many clients at once, where each client has its own rules and off-brand work costs trust and rework. Marketing and brand teams Content runs at volume across markets, product lines, and regions. One brand lead cannot read every caption, page, and creator post. Agencies Content ships for many clients at once, each with its own rules, where off-brand work costs trust and rework. The common thread is scale. When content output passes the point where one reviewer can keep up, quality becomes a matter of luck. Regulated categories like beauty, CPG, and health raise the stakes further, because a wrong claim or a missing disclosure carries legal risk that goes beyond looking off-brand. Brand compliance software gives these teams a check that holds no matter how much they produce. ## Frequently asked questions ### How does brand compliance software work? You define your brand rules once in a Brand Card, voice, tone, claims, and disclosures. From then on, every draft is scored against that Brand Card by the Content Scorecard before a person reviews it. Off-brand tone, unsupported claims, and missing disclosures are flagged early. Approvals and an audit trail sit around the check, so on-brand becomes a step in the workflow rather than a final gut check. ### How is this different from brand guidelines in a PDF? A PDF is a reference; nobody runs a draft against it line by line. Brand compliance software makes the rules active: it reads each draft and scores it automatically, so the rules are applied to every piece instead of remembered by one reviewer. See the comparison of brand governance vs brand guidelines. ### Is it only for regulated industries? No. Regulated categories like beauty, CPG, and health get the most obvious value because claims and disclosures carry real risk. But any team producing content across many creators, markets, or clients hits the same wall: one person cannot read every draft in time. The software is for anyone whose content volume has outgrown manual review. ### How much does brand compliance software cost? Dasho has a free workspace to start and paid plans that scale by seats, brands, and volume. You can set up your first Brand Card and score real drafts before you pay. See current plans on the pricing page. ### Can we use it alongside our current writers and tools? Yes. Dasho governs content whatever produced it, in-house writers, agencies, or creators. It sits over your existing process and scores what comes out of it, so you keep your team and tools and add the compliance check on top. ## Put brand compliance on autopilot Set up your first Brand Card, score a real draft, and see off-brand content flagged before review. Free to start. Start free workspace Book a governance demo Comparing tools? See plans and pricing . --- # Content approval workflow Source: https://dasho.ai/content-approval-workflow Dasho # Your Content Shouldn’t Die in an Approval Queue Stop being the bottleneck in your agency's content workflow. Dasho automates brief routing, approvals, and brand checks so nothing ships without sign-off, at any scale. A content approval workflow is the defined path a piece of content takes from brief to publication: who writes it, who reviews it, who has authority to approve it, and what has to be checked before it goes live. A working one makes each step and each owner explicit, so nothing sits waiting on an unnamed person and nothing ships without the check it needed. Start free workspace Book a governance demo Slow approvals kill publishing velocity. Unclear ownership, endless revision loops, and undefined feedback windows are the hidden drag on every marketing team’s output. Dasho builds the approval structure into the production process so nothing gets stuck. Every brief, draft, and asset moves through a defined sequence: writer, reviewer, approver. Each stakeholder sees exactly what’s in their queue and what’s already cleared. The pipeline doesn’t stop because someone doesn’t know it’s their turn. Unlimited revisions create unlimited delays. Dasho limits each deliverable to two structured revision rounds with clear feedback windows. A built-in 3-Day Auto-Approval kicks in if no response is received, so production keeps moving on schedule. See every piece of content and where it sits in the workflow: brief stage, draft stage, in review, or approved. No more chasing status updates in Slack. No more wondering if next Tuesday’s post is actually done. ## What Content Teams Get With a Structured Approval Workflow When approval is defined and enforced, teams publish faster with fewer errors. Here’s what changes when you replace ad-hoc review with a built-in workflow. Content scored against brand guidelines before review means fewer surprises and fewer rounds of feedback. Structured briefs and defined review stages reduce back-and-forth. Deliverables move faster when everyone knows the rules. Auto-approval rules and hard revision limits keep the production calendar on schedule, even when stakeholders are slow to respond. The governance layer ## The same system runs underneath everything ### Brand Card Voice, tone, and rules defined once per brand, the source of truth every draft is measured against. ### Content Scorecard Every draft scored for brand compliance before a human reviews it, catching drift before it ships. ### Governed workspaces One workspace per brand: briefs, drafts, assets, and approvals in a single tracked place. ### Approvals that move A defined brief → draft → review → approve flow, so sign-off takes minutes, not days. Managed Services ### Have us run it for you Done-for-you content operations, governed against your Brand Card. Explore Managed Services → The Platform ### Run it yourself Self-serve governed workspaces for agencies and lean teams. Explore the platform → ## Keep every brand on-message Start free and run it yourself, or have us run it for you. Start free workspace Book a governance demo --- # Best brand governance software Source: https://dasho.ai/best-brand-governance-software Dasho # The Best Brand Governance Software in 2026 The tools that keep content on-brand at scale, compared by what they actually govern, from asset management to draft-level scoring against your brand rules. Brand governance software keeps content on-brand as more people produce it, by holding your brand rules in one place and checking every draft against them before a person reviews it. The tools differ mainly in where they act: asset managers organise finished files, style checkers read the writing, and governance platforms sit in the approval path itself. Which is right depends on whether your problem is finding assets or approving content. Start free workspace Book a governance demo Brand governance software keeps your brand rules consistent across the work people actually ship. To choose the best brand governance software, start with the layer you need to govern: draft-level content, or brand assets and guidelines. If your risk sits in copy before approval, score drafts. If it sits in files, templates, and portals, manage assets. ## Start by the layer you need to control Most teams use “brand governance” to describe very different jobs. One tool checks whether content follows your voice, claims, product rules, and channel requirements before review. Another stores logos, templates, approved visuals, and brand guidelines so teams can find the right assets. Both matter. They solve different failure points. If your biggest issue is off-brand creator copy, inconsistent product language, or legal review bottlenecks, asset portals will not fix it. If your issue is outdated logos, scattered files, or teams building their own templates, draft scoring will not fix that either. ## Best for draft-level brand governance: Dasho Dasho is the best brand governance software if you need to govern content at the draft level. You define your brand once in a Brand Card, then score every draft against a Content Scorecard before a human reviews it. That means each draft is checked against your own rules first, not a generic style model. This is especially useful for creator and KOL content at scale, where volume is high and inconsistency gets expensive fast. Beauty and CPG teams use Dasho to keep tone, claims, product naming, and messaging aligned across many SKUs, launches, and creators. The point is governance before approval. Your team reviews scored drafts with clear reasons, not gut feel. Best fit: beauty, CPG, and multi-SKU brands running large creator or social programs What it governs: voice, claims, naming, message hierarchy, and other draft-level rules Where it helps: pre-review QA, creator workflows, agency output, launch content consistency ## Best for asset management and guideline hosting If your main need is a central place for assets, templates, and brand guidance, the strongest options sit in digital asset management and brand portal software. These tools are good at file control, approvals, distribution, and making sure teams pull from approved materials. They are less focused on scoring raw copy against your brand rules before review. ### Frontify Frontify is a strong choice for brands that want a modern brand portal with guidelines, assets, and collaboration around design systems. It is widely used by marketing and design teams that need one source for brand standards and approved files. If your governance problem is adoption of guidelines and easy access to assets, Frontify fits well. Its limit is the draft itself. Frontify helps people find the right rules and files, but it is not built around scoring every piece of copy against a Brand Card before a reviewer steps in. ### Bynder Bynder is a solid fit for larger teams with serious DAM needs. It handles asset storage, metadata, search, approvals, and distribution at enterprise scale. If you manage a large asset library across regions or business units, Bynder is often on the shortlist for good reason. Choose Bynder when file governance is the job. If your content risk comes from creators, product copy, or campaign drafts that need rule-based brand checks, you will likely need another layer for that workflow. ### Papirfly Papirfly is aimed at distributed brands that need local teams to work from approved templates while staying on-brand. It is useful when headquarters sets standards and field teams, markets, or partners need controlled flexibility. That makes it a practical option for template-driven execution. It is less about checking whether draft copy follows your brand logic line by line. If your issue is local production from approved formats, Papirfly makes sense. If your issue is draft quality before approval, it is a different category. ### Marq Marq, formerly Lucidpress, is best known for branded templates and controlled content creation for non-design teams. It helps companies let more people create materials without starting from scratch or breaking layout standards. That is useful for sales, field marketing, and local operators who need speed with guardrails. Like the others in this group, Marq is stronger on templates and design consistency than on draft-level scoring of messaging, claims, or creator copy. It fits teams solving layout and asset control first. ## How to choose the best brand governance software Map the failure to the system. If content is getting rewritten late, legal is catching preventable issues, or creators keep missing product and tone rules, you need draft-level governance. If people cannot find the right files, keep using old assets, or create off-brand collateral from scratch, you need asset and guideline governance. Choose Dasho for pre-review brand governance tied to your own brand rules Choose Frontify, Bynder, Papirfly, or Marq for assets, templates, portals, and guideline access Use both layers if you govern both copy and assets across many teams or markets ## Our honest take There is no single best brand governance software for every team. Dasho is the best option in this list if your real problem is draft consistency before human review, especially for beauty and CPG brands managing high-volume creator content. Frontify, Bynder, Papirfly, and Marq are better picks when the job is asset control, template use, and guideline distribution. The mistake is buying an asset platform and expecting it to govern draft quality on its own. It will not. Pick the layer that matches where brand risk shows up in your workflow. What is brand governance software? Brand governance software helps you enforce brand rules consistently. Depending on the tool, it can govern draft content, brand assets, templates, guidelines, approvals, or all of the operational controls around how brand work gets produced and reviewed. What is the best brand governance software for multi-SKU consumer brands? For multi-SKU consumer brands, the best choice depends on where complexity shows up. If the hard part is keeping product claims, naming, and messaging consistent across creator content and campaign drafts, Dasho is the stronger fit. If the hard part is asset sprawl and template control, look at Bynder, Frontify, Papirfly, or Marq. What is the difference between brand governance software and brand management software? Brand management software is a broader label. It can include planning, collaboration, assets, campaigns, and reporting. Brand governance software is narrower. It focuses on enforcing the rules, whether that means approved assets, template restrictions, workflow controls, or scoring drafts against your brand standards before approval. What Is Brand Governance Brand Governance Vs Brand Guidelines See plans and pricing The governance layer ## The same system runs underneath everything ### Brand Card Voice, tone, and rules defined once per brand, the source of truth every draft is measured against. ### Content Scorecard Every draft scored for brand compliance before a human reviews it, catching drift before it ships. ### Governed workspaces One workspace per brand: briefs, drafts, assets, and approvals in a single tracked place. ### Approvals that move A defined brief → draft → review → approve flow, so sign-off takes minutes, not days. Managed Services ### Have us run it for you Done-for-you content operations, governed against your Brand Card. Explore Managed Services → The Platform ### Run it yourself Self-serve governed workspaces for agencies and lean teams. Explore the platform → ## Keep every brand on-message Start free and run it yourself, or have us run it for you. Start free workspace Book a governance demo --- # Research: the Brand Governance Gap Source: https://dasho.ai/brand-governance-gap Original Research 2026 · Marketing leaders & agency owners · 8-min read # The brand governance gap We spoke with marketing directors, founders, and agency owners across beauty, agencies, food delivery, and education in Southeast Asia . In nearly every conversation, brand compliance rested on a single person, and off-brand content shipped before anyone caught it. Fleire Castro Founder, Dasho Published July 2026 Dasho (2026). The Brand Governance Gap: What marketing leaders told us about brand compliance in Southeast Asia. Key findings at a glance ## What we heard Nearly every team relied on a single approver for all content. Asked how many people approve content, one marketing exec answered: “Just me.” Off-brand and non-compliant content shipped before anyone caught it , forcing post-publish takedowns and rework. Review was manual and piece by piece : a separate ChatGPT chat per client, spreadsheets, and “Viber thumbs-up” approvals, with no documented brand voice to check against. At one brand spanning 300 restaurant locations , content stopped entirely when the one person responsible left. Teams as large as 12 people concentrated every content decision in two or three. The pattern matches industry data: 81% of companies encounter off-brand content, yet only about 25% consistently enforce the guidelines they have (Lucidpress, State of Brand Consistency , 2019). Consistent brand presentation is associated with revenue increases of 23% (Demand Metric & Lucidpress, 2016) to 33% (Lucidpress, 2019). Why we ran this research ## Guidelines fail in practice, not in theory Every brand guidelines PDF makes the same silent promise: if we write the rules down, people will follow them. The teams we interviewed had the PDFs. They still shipped off-brand content, pulled posts after regulators or clients flagged them, and watched production stop when one person went on leave or resigned. We wanted to know why guidelines fail in practice. So across 2026 we recorded discovery and product calls with marketing leaders and agency owners and asked the same questions: Who approves content? What happens when something off-brand slips through? What does your review process actually look like on a Tuesday afternoon? This page reports what they told us, verbatim, and what it means. Recorded discovery & product calls · 2026 · marketing directors, founders & agency owners · beauty, marketing agencies, food delivery & education · Philippines, Singapore & regional SEA · quotes verbatim, identifying details removed. Full methodology ↓ The gap, visualized ## Guidelines on one side, published content on the other Brand guidelines Written down. Every team has them. The enforcement gap Nothing checks every draft against the rules. Off-brand content ships. Brand governance Every draft scored against the rules before it ships. Brand governance is the enforcement layer that closes the gap between the rules you wrote and the content you publish. What we heard ## Four findings, in their own words 01 ### Brand approval depends on a single person The most common pattern one senior approver Just me. Marketing executive, skincare brand, asked how many people approve content In nearly every conversation, keeping content on-brand was not a system. It was one senior person, often the most expensive on the team, reading every draft as a human quality gate. One 12-person marketing team still routed every piece through two or three people. The approver’s judgment was the brand guideline; the PDF was decoration. Why it matters: A single-approver model has a hard ceiling. It scales exactly as far as one person’s reading speed, and it turns every vacation, resignation, and busy week into a brand risk. 02 ### Off-brand content ships first and gets caught second The most expensive pattern caught after publishing Sometimes it's already posted, and then we'll get flagged that this term should not be used. So we have to take that down and then do a lot of revisions. Marketing director, beauty & CPG Team after team described catching brand or compliance problems after publishing, the most expensive possible moment. The sequence was consistent: a post goes live, someone (a client, a regulator, a distributor) flags a banned term or claim, then a takedown, an apology, and rework. In regulated categories like beauty, “off-brand” is often also “non-compliant,” and the takedown is not optional. Why it matters: Review that happens after publishing is not governance. It is damage control with a publishing schedule. 03 ### The status quo is manual review, tool sprawl, and no source of truth The status quo reviewed one by one It's very manual that we have to check each one, one by one. Marketing director, beauty & CPG The teams we spoke with reviewed content manually, item by item. The workaround stack was familiar: a separate ChatGPT conversation per client, social calendars in spreadsheets, briefs in Canva, approvals sent “on Viber and a thumbs up.” Two structural gaps sat underneath the sprawl: no documented brand voice (visual guidelines existed, but nothing written for tone, claims, or banned terms), and no audit trail (nobody could answer who approved this, against what standard, when). Why it matters: Guidelines that live in a PDF are documentation. Guidelines that every draft is checked against are governance. Almost nobody we spoke with had the second thing. 04 ### When the one person leaves, content stops The failure mode content halts entirely Right now, it's been a complete stop. Operator, 300-restaurant food-delivery brand The failure mode of governance-by-headcount is not slower content. It is zero content. At one food-delivery brand spanning 300 restaurant locations, the departure of the single person who held the brand in their head halted publishing entirely. Why it matters: If your brand standard exists only in one person’s judgment, you don’t have a brand standard. You have a dependency. 23–33% revenue lift associated with consistent brand presentation What the gap costs The interview pattern has a price tag in the wider research. Consistent brand presentation is associated with an average 23% revenue increase (Demand Metric & Lucidpress benchmark, 2016) and up to 33% in the 2019 follow-up ( Lucidpress ). 68% of companies credit brand consistency with 10–20% of revenue growth ( Lucidpress, 2021 ). Against that upside: 81% still encounter off-brand content, and only ~25% enforce the guidelines they already paid to create. As Frontify defines it, brand governance is the system that keeps a brand consistent as more people create content. Every team we interviewed had the rules. Almost none had the system. The compliance stakes ## In Southeast Asia, off-brand is also off-side For beauty and CPG brands in the region, a stray creator caption can break two rulebooks at once. Product claims. Under the ASEAN Cosmetic Directive , enforced by the Philippine FDA and Singapore's Health Sciences Authority , a cosmetic cannot claim to treat or prevent disease or change a physiological process (“reverses hair loss,” “cures acne”), and every claim must be substantiated under the ASEAN Cosmetic Claims Guidelines. A line like “glass skin overnight” is exactly what gets flagged. Disclosure. The Philippines' advertising self-regulatory body and Singapore's ASAS both require creators to disclose material connections such as payment, free product, or commission, with a tag like #ad or #sponsored visible without expanding the post. A missing disclosure is a violation, not a style choice. This is why the takedown loop in Finding 2 costs so much: the flagged term is often a regulatory breach, caught only after it is public. (General information on the regulatory landscape, not legal advice.) Methodology ## How the research was done Sample. Recorded discovery and product calls held across 2026 with marketing directors, marketing executives, founders, and agency owners across beauty, marketing agencies, food and food delivery, and education. Markets. Philippines, Singapore, and regional Southeast Asian teams. Method. This is qualitative research. Calls were recorded with consent and covered current content workflows, approval structures, brand documentation, and incidents of off-brand or non-compliant content. We reviewed the recordings and grouped what we heard into recurring themes; the four findings above are the themes that came up again and again. Every quote on this page is verbatim from a recorded call; identifying details have been removed. Limitations. This is a qualitative read of a small, purposive sample, not a survey. Participants were prospective or current Dasho customers, which likely over-represents teams already feeling content-operations pain. We report recurring themes and direct quotes, not percentages, because the sample is too small to quantify honestly. We publish it because the pattern was consistent across every industry and company size we spoke with, and because it lines up with independent survey data (Lucidpress, 2019) collected at much larger scale. Questions ## Brand governance, answered ### What is the brand governance gap? The brand governance gap is the distance between having brand guidelines and enforcing them. Most organizations have documented guidelines, but only about 25% consistently enforce them (Lucidpress, 2019), so off-brand content ships anyway. In our 2026 conversations with marketing leaders and agency owners, enforcement almost always depended on a single human approver. ### What is brand governance? Brand governance is the system of rules, workflows, and checks that keeps content on-brand as more people create it, covering who sets the standard, how every draft is checked against it, and who approves what. Read the full guide → ### Why do brand guidelines fail? Guidelines fail when there is no enforcement layer: no documented voice rules to check drafts against, no review step before publishing, and no audit trail of who approved what. In practice, enforcement collapses into one senior person reading everything, which stops working the moment volume grows or that person leaves. ### What does off-brand content cost? Directly: takedowns, rework, and, in regulated categories like cosmetics, potential regulatory violations under rules like the ASEAN Cosmetic Directive. Indirectly: consistent brand presentation is associated with 23–33% higher revenue (Demand Metric & Lucidpress), which inconsistent brands leave on the table. ### How do you fix a single-approver bottleneck? Move the standard out of the approver’s head: document the brand voice and claim rules, check every draft against them before review, and keep an audit trail. The approver then handles exceptions instead of reading everything. The takeaway ## “On-brand” was a feeling held in one person's head That works at low volume and breaks the moment content scales across creators, SKUs, locations, or markets. The teams we interviewed did not need more content. They needed every piece checked against a documented standard before it shipped, without one person reading all of it. That is the gap brand governance closes: define the brand once, score every draft against it, catch off-brand before it goes live. What is brand governance? → A creator's caption, as submitted Get glass skin overnight with the #1 hack derms don't want you to know 🔥 “overnight”: unsupported claim “#1 hack”: off-brand tone missing #ad disclosure Flagged by the Content Scorecard, before it ever shipped. Governance made measurable: a Brand Governance Score against your own rules, so “on-brand” stops being one person's opinion. ## Close the gap Scan your brand free, or see how Dasho keeps every draft on-brand before it ships. Scan your brand free Book a governance demo --- # Creator marketing compliance in SEA Source: https://dasho.ai/creator-marketing-compliance Authority # Creator marketing compliance in Southeast Asia Creator marketing compliance is keeping creator and affiliate content inside two rulebooks at once: what you are allowed to claim about a product, and how you disclose that the post is paid. In Southeast Asia one beauty caption can break both at the same time. This page explains the rules, gives you a disclosure checklist, and shows why catching problems before you publish is far cheaper than after. Start free workspace See brand compliance ## Why creator marketing compliance carries a double risk A creator post is not one message with one rule. It is two. The first rule governs the product claim , what the caption says the product does. The second governs the disclosure , whether the audience is told the post is paid or affiliated. A single line like "this serum cleared my acne, code in bio" can break both at once: it makes a claim a cosmetic is not allowed to make, and it hides a material connection behind an affiliate code with no #ad. That is what makes creator marketing compliance harder than reviewing your own ads. The words come from someone outside your team, at the volume of a whole roster, across TikTok, Instagram, and Shopee Live. Two rulebooks, hundreds of posts, one approver. In our 2026 research with marketing leaders , nearly every team relied on a single person to sign off on brand and claim risk, and most only caught off-brand content after it was already live. Rule 1 · The product claim What the caption says the product does. Under the ASEAN Cosmetic Directive a cosmetic can clean, protect, or perfume. It cannot claim to treat, cure, or prevent a condition. Rule 2 · The disclosure Whether the audience is told the post is paid. Paid, gifted, or affiliate content needs a clear, hard-to-miss #ad. Not buried after "more", not a vague #collab. ## Product claims in Southeast Asia, the ASEAN Cosmetic Directive Across ASEAN, cosmetics are governed by the ASEAN Cosmetic Directive . The line it draws is simple to state and easy for a creator to cross: a cosmetic can clean, protect, perfume, or change the appearance of skin and hair. It cannot claim to treat or prevent disease, or to change a physiological process. The moment a caption says a product "cures", "heals", "treats", or "repairs" a condition, it has made a drug claim, and cosmetic products are not registered to make drug claims. Claims also have to be substantiated, so "clinically proven" needs the study behind it. This is enforced locally. In the Philippines, the FDA regulates cosmetic claims and issues advisories against products marketed with medical claims. In Singapore, the Health Sciences Authority oversees cosmetic products under the same ASEAN framework. A creator who improvises a stronger-sounding benefit is not just off-brand. They have created a regulatory exposure that lands on the brand, not the creator. A cosmetic can say Cleans, protects, perfumes, hydrates, or changes how skin and hair look. Claims like "clinically proven" still need the study behind them. It cannot say Cures, heals, treats, or repairs a condition. Those are drug claims, and a cosmetic is not registered to make them. ## Disclosure rules in the Philippines, Singapore, and the FTC benchmark The second rulebook is disclosure. When a creator is paid, gifted, or earns a commission, that material connection has to be told to the audience. The advertising self-regulatory body in the Philippines and ASAS in Singapore both require creators to disclose these connections clearly. The global reference everyone points back to is the FTC's disclosures guidance for influencers , which sets the bar plainly: the disclosure has to be hard to miss. "Hard to miss" is where most posts fail. A #ad tucked after a "...more" cutoff does not count, because the viewer sees the post before they tap. A single tag lost in a block of thirty hashtags does not count either. The disclosure has to be visible without expanding, at the front of the caption, and in a form a normal viewer understands, so #ad or #sponsored rather than a vague #collab or #sp. For video and Stories, it needs to be on screen or spoken, not left to the caption alone. ## The creator disclosure compliance checklist Run every creator and affiliate post against this before it goes live: The disclosure is visible without expanding the caption. No #ad hidden behind "...more". It uses a plain term a viewer understands, #ad or #sponsored, not #sp, #collab, or #ambassador alone. It sits at the front , not buried at the end of a hashtag wall. Video and Stories carry the disclosure on screen or spoken , not caption-only. Affiliate links and discount codes are labelled as paid , since a commission is a material connection. No claim that the product treats, prevents, or cures anything. That is a drug claim. No claim it changes a physiological process ("boosts collagen production", "heals the barrier"). Any "clinically proven" or "dermatologist tested" line has substantiation on file. The claim matches the product's registration and approved marketing language. The disclosure survives re-posting to a second platform, where captions often get trimmed. This is general information, not legal advice. Regulations change and enforcement varies by market, so confirm specifics with your regulatory or legal counsel before you publish. ## Why post-publish catching is the expensive failure mode Most teams find the broken caption after it is live. A comment flags it, a competitor screenshots it, or a regulator advisory arrives. By then the fix is not an edit, it is a takedown: pull the post, brief the creator again, lose the paid reach you already spent on, and hope no screenshot outlives the deletion. The cost of a claim caught after publishing is an order of magnitude higher than the same claim caught in a draft. Governance moves the catch earlier. A Brand Card defines your voice, your approved claims, and your disclosure rules once. A Content Scorecard then scores every creator draft against that card before a human reviews it, so a missing #ad or a "cures acne" claim is flagged while the post is still editable, not after it is public. Instead of one approver reading every caption from memory, the rules are applied the same way to every draft, every creator, every time. That is the whole point of brand governance : make the check automatic and consistent so on-brand and in-bounds is the default. When the roster gets large enough that no one person can read every post in time, our team can run governed creator campaigns for you. When it goes wrong ## Enforcement is real, and the penalty lands on the brand These are not hypotheticals. Regulators in different markets have already acted on the two failures above, an undisclosed paid post and an unsupported product claim. The creator posts, but the fine and the takedown follow the brand. United States · FTC ### Detox tea, disclosure buried under "more" Teami paid influencers, including Cardi B and Jordin Sparks, to post promotions where the paid disclosure sat behind Instagram's "…more" cut-off, after the FTC had already warned the company. The posts also carried unsupported health claims. US$930,000 ordered returned to consumers, plus a binding compliance order. FTC endorsement enforcement → Australia · TGA ### Testimonials banned for therapeutic goods Since July 2022, paid influencers cannot give testimonials for therapeutic goods, which sweeps in many supplement and "cosmeceutical" claims. A single sponsored review can breach the Advertising Code. Infringement notices of about A$3,960 (individual) or A$19,800 (company) per notice; civil penalties up to A$1.65M–A$16.5M per breach. TGA advertising guidance → India · CCPA ### No hidden material connection Under the 2022 endorsement guidelines, every paid or gifted post must disclose the connection, and unsupported claims are actionable against the brand, the advertiser, and the influencer alike. Central Consumer Protection Authority fines up to ₹10 lakh (first offence) and ₹50 lakh (repeat), plus endorsement bans of one to three years. ASCI influencer guidelines → Philippines · FDA ### Unregistered claims carry criminal exposure Promoting a cosmetic with therapeutic claims, or an unregistered product, without an #Ad label and FDA ad clearance breaches the FDA Act. The FDA issues public advisories naming the products and posts. Fines from ₱50,000 to ₱500,000 and imprisonment up to ten years for violators, rising to ₱5 million for manufacturers and distributors. Philippine FDA → Penalties and rules are current as of publication and vary by market. General information, not legal advice. Keep going ## Related on compliance ### Brand compliance How scoring keeps every draft inside the rules before review. ### What is brand governance Define a brand once, score every draft against it. ### Creator campaigns Have our team run governed creator content at scale. ### The research What marketing leaders told us about the governance gap. FAQ ## Creator compliance questions What is creator marketing compliance? Creator marketing compliance is keeping creator and affiliate content within two sets of rules at once: product claim rules (what a brand is legally allowed to say about a product) and disclosure rules (telling the audience the post is paid or affiliated). In Southeast Asia that means product claims must fit the ASEAN Cosmetic Directive and local regulators like the PH FDA and Singapore HSA, while disclosure must follow the Philippines' advertising self-regulatory body and Singapore ASAS. One caption can break both rulebooks at the same time. What is affiliate marketing compliance? Affiliate marketing compliance is the disclosure side of creator compliance. When a creator earns a commission or gets paid for a post, that material connection must be disclosed clearly and up front, a visible #ad or #sponsored that a viewer sees without tapping "more". The FTC Endorsement Guides are the global reference, and PH and Singapore self-regulators apply the same principle to local creators. What product claims can beauty creators not make in Southeast Asia? Under the ASEAN Cosmetic Directive, a cosmetic cannot claim to treat or prevent disease, or to change a physiological process, those are drug claims, not cosmetic claims. So a creator cannot say a serum "cures acne", "heals" skin, or "erases" a condition. Cosmetic claims also have to be substantiated. The PH FDA and Singapore HSA both enforce this. How do you disclose a sponsored post in the Philippines or Singapore? Put the disclosure where the audience sees it before they engage, a clear #ad or #sponsored at the start of the caption, not buried after a "more" cutoff or a wall of hashtags. The Philippines' advertising self-regulatory body and Singapore ASAS both require material connections to be disclosed visibly. Audio-only or Stories content should carry a spoken or on-screen label. How does a Content Scorecard help with creator compliance? A Content Scorecard checks every creator draft against your brand rules before a human reviews it. If the caption makes a disease claim or is missing the #ad disclosure, it gets flagged at draft stage, while the post can still be edited, instead of after it is live and needs a takedown. That moves the catch from post-publish to pre-publish. ## Catch the claim before it ships Score every creator and affiliate draft against your product and disclosure rules before it goes live. Start free workspace Book a governance demo --- # The platform Source: https://dasho.ai/platform Dasho # The brand-governance layer for your content operations Keep every brand on-message at scale. Dasho scores every draft against your brand rules before a human reviews it. Governance, briefs, and approvals in one workspace. Start free workspace Book a governance demo The platform ## One governed workspace for every brand No scattered docs, lost email threads, or disconnected tools. Every draft runs through your Brand Card and Content Scorecard before a human sees it. See plans and pricing → ### Brand Card Your brand's voice, tone, rules, and assets in one source of truth every draft is measured against. ### Brand Voice & Guides Voice tags, banned terms, and uploaded brand guides, the guardrails every draft is checked against. ### Briefs & Requests Submit and track content requests in one place, each tied to the right brand. ### Content Scorecard Every draft is scored against your Brand Card before a human reviews it, so drift is caught early. ### Approvals Route content through custom approval stages. Sign-off moves in minutes, not email threads. ### Activity & Revisions Every change, score, and version is logged per content. See who did what, and when. ### Usage & Insights Team usage and content activity at a glance: what's queued, in review, approved, and published. ### Audience Fit Check content against your target audience, not just your brand rules. Brand control at creator scale ## Hundreds of creator posts, every one on-brand, before anyone reviews them Marketing & brand teams run TikTok, KOL, and campaign content at volume. Dasho scores every creator draft against your Brand Card first, so your team approves fast and nothing off-brand slips out. See how creator campaigns run → The channels your creators post to ## Pricing that scales from one brand to your whole portfolio Choose the plan that fits how you work, from a single brand to a full portfolio. Every plan includes the Brand Card and Content Scorecard. New to Dasho? Our Free Migration offer moves your existing briefs, workflows, and brand guidelines in for you. ## Frequently Asked Questions What is the Dasho platform? Dasho is the brand-governance platform where marketing teams and agencies run content: define each brand once in a Brand Card, score every draft against it, and move approvals in one governed workspace. Do you offer a free plan? Yes. Solo is free forever: 1 brand, 1 user, the Brand Card, and 3 Content Scorecard analyses a month. Can I bring my existing brand assets? Absolutely. Your Brand Card holds your voice, tone, rules, and assets. New to Dasho? Our Free Migration service moves your existing workflows in for you. How do approval workflows work? Set custom approval stages. Stakeholders comment, request edits, and approve inside the platform. No messy email threads or version confusion. Is Dasho built for agencies or in-house teams? Both. Agencies run a governed workspace per client; in-house teams run one per brand. How does pricing work? Tiered by team size, features, and content volume. See all plans on our Pricing page. What is the best brand governance software in 2026? The best brand governance software defines each brand once, scores every draft against those rules before a human reviews it, and runs approvals in one workspace. That is what Dasho does: brand governance for teams and agencies running content across many brands. Managed Services ### Have us run it for you Done-for-you content operations, governed against your Brand Card. Explore Managed Services → The Platform ### Run it yourself Self-serve governed workspaces for agencies and lean teams. See plans and pricing → ## Keep every brand on-message Start free and run it yourself, or have us run it for you. Start free workspace Book a governance demo --- # Pricing Source: https://dasho.ai/pricing Pricing # Start free. Govern what matters. Run every brand in one governed workspace. When your category answers to a regulator, add maintained rules and evidence for the brands that carry the risk. Solo $0 Free forever Try Dasho with one brand. Start free 1 Brand · 1 User 100K AI tokens / month 100MB storage 3 Content Scorecard analyses / month AI Content Ideas Content Requests Standard brief templates Brand Card No credit card needed Starter $25 /mo · $250/yr One operator, one brand, every draft checked. Start free 2 Users · 1 Brand 1M AI tokens / month 2GB storage Unlimited Content Scorecard AI Content Ideas Custom brief templates Templates & saved briefs Team usage & activity tracking Upgrade in-app anytime, cancel anytime Most popular Team $99 /mo · $990/yr Shared standards across every brand you run. Start free Everything in Starter Up to 5 Brands (with switching) Up to 10 Users 30M AI tokens / month 10GB storage Team review & approval workflow Priority support Upgrade in-app anytime, cancel anytime Regulated · Beauty & Health Starts at $1,000 /mo · $12,000/yr per regulated brand For beauty and health teams whose marketing must clear regulatory review before it ships. Talk to us Maintained Philippine Beauty & Health regulatory pack Brand-specific approved facts and rules Pre-publication content evaluation Rule and evidence references on every flag Human approval records Exception and decision history Governance reporting Onboarding and configuration Portfolio pricing when brands share one regulatory framework Enterprise Custom per scope Portfolios of regulated brands, agencies, and complex deployments. Talk to us Higher brand and user capacity Multi-brand governance Regulated portfolio pricing Other regulated industries, scoped per deal Dedicated onboarding and account support Custom implementation scope Tailored to your portfolio Dasho provides governance tooling and evidence for human review. Final approval and legal responsibility stay with your organization. Managed Services ## Rather have us run it for you? For brand and marketing leaders who need on-brand output now, without building the team. A dedicated account lead runs your content to your Brand Card and standards. Four ways to engage, each scoped to your brands, channels, and volume: Social Content Packages : monthly on-brand social, published and reported on SEO Articles : long-form, brief to approved, scored first Creator Campaigns, Managed : creator content on-brand at scale Brand System Build : one-time governance install, full IP transfer Custom retainer See Managed Services Talk to us FAQ ## Pricing questions How does the Team plan work? The Team plan covers up to 5 brands and 10 users with 30M AI tokens/month. It auto-renews monthly; cancel anytime in account settings. What is the Regulated plan? Dasho Regulated adds a maintained regulatory pack for Beauty & Health brands marketing in the Philippines: brand-specific approved facts and rules, pre-publication checks with rule and evidence references, human approval records, and governance reporting. It is priced per regulated brand, per year. Why is Regulated priced per brand, per year? The governance environment is configured around the brand: its approved facts, its applicable rules, and its approval process. Seats are not the driver. An annual price reflects an ongoing governance program, not another monthly tool. We run several brands. Is there portfolio pricing? Yes. When brands operate under the same regulatory framework, additional brands are priced lower than the first. Talk to us with your portfolio and we will scope it. We are in real estate, finance, or another regulated industry. Is Regulated for us? The published Regulated plan covers Beauty & Health marketing in the Philippines, where our maintained regulatory pack is live. Other regulated industries are scoped and priced per engagement. Talk to us and we will tell you honestly whether we can govern your category yet. Does Dasho guarantee legal compliance? No. Dasho evaluates marketing against configured regulatory and brand rules and records the evidence and the human decision trail. Final approval and legal responsibility stay with your organization. Can I switch plans later? Yes. Upgrade from Starter to Team anytime, or talk to us about Regulated and Enterprise. No lock-in. What's included in the platform? Every plan is built around brand governance: a Brand Card that defines each brand, and the Content Scorecard that checks every draft against it before review. You also get content requests and tracking, a brand asset manager, team collaboration, structured brief templates, and reporting. --- # MCP server for AI assistants Source: https://dasho.ai/docs/mcp Docs # Connect Dasho to ChatGPT or Claude Score a draft against your brand rules without leaving the chat. ## The short version Dasho runs an MCP server. MCP is the standard way an AI assistant talks to an outside tool, and both ChatGPT and Claude support it. You add one address in your settings, and Dasho's checks appear as tools your assistant can use. The address https://api.dasho.ai/mcp ## What your assistant can do once connected Tool What it does Needs a key score_content Scores a draft against a brand and returns the weak dimensions No score_vs_industry Compares that score against the industry No check_compliance Checks a draft against your own configured rules Yes get_brand_context Returns a brand's voice, rules and audience Yes generate_report Builds a governance report Yes get_governance_trend Scores over recent weeks Yes rewrite_content Rewrites a post to fit the brand Yes list_posts Lists a brand's posts, newest first, with status and score Yes get_post Reads one post: its content, status and latest scorecard Yes Two tools work with no account at all, so you can test the connection before you add a key. ## Add it in Claude Open Settings , then Connectors . Choose Add custom connector . Name it Dasho and paste the address above. Save. Claude connects and lists the tools. Leave Authentication on None . Claude detects this correctly, because Dasho uses an API key rather than a sign-in flow. The two open tools work right away. For the seven keyed tools, open Request headers , add a header named X-Dasho-Api-Key , and set it to your organisation's Dasho API key. Your organisation also needs API access enabled. ## Add it in ChatGPT Open Settings , then Connectors . On a work account an administrator may need to do this for everyone. Choose Add custom connector and paste the same address. If your network restricts outbound traffic, allow api.dasho.ai on port 443. For the seven keyed tools, add a request header X-Dasho-Api-Key set to your organisation's Dasho API key. Dasho will not appear in the connector catalogue you can browse. That list is curated and carries a small number of partners. Adding the address by hand is the supported route and gives you exactly the same tools. ## Try it without connecting anything This runs from any terminal and needs no account: curl -s -X POST https://api.dasho.ai/mcp \ -H "Content-Type: application/json" \ -d '{"jsonrpc":"2.0","id":1,"method":"tools/call", "params":{"name":"score_content","arguments":{ "content":"Our revolutionary platform delivers seamless results.", "brand_url":"https://www.yourbrand.com"}}}' A real reply, run on 1 September 2026: {"score":66,"label":"Needs Work", "top_dimensions":[{"dimension":"Regulated Claims","score":100}, {"dimension":"Brand Voice","score":85}, {"dimension":"Clear CTA","score":40}]} ## If the connection fails What you see What it means Cannot resolve api.dasho.ai Your network is blocking the address, not Dasho. Allow api.dasho.ai on port 443. The address resolves publicly. Dasho is not in the connector catalogue Correct, and expected. That catalogue is curated by OpenAI and Anthropic. Use Add custom connector and paste the address. Your assistant says it cannot install it for you Also expected. No assistant can add a connector from inside a chat. A person adds it once in settings. Tools appear, but the seven that need a key fail The seven keyed tools need your Dasho API key. Add it as a request header, X-Dasho-Api-Key, set to your organisation key, and make sure your organisation has API access enabled. ## Security, in plain terms Your API key grants access to one organisation , the one it belongs to. A connector cannot reach another customer's brands. Only the Dasho team can issue, rotate, or disable a key, through our admin tools. Ask us and the connector stops working the moment the key is disabled. The two open tools read only the text you send and the public pages of the brand address you give them. Questions: get in touch . The example score was read from the live server on 1 September 2026, and the tool list on 3 September 2026. --- # FAQ Source: https://dasho.ai/faq FAQ # Questions, answered How governance works, what's in the platform, how Managed Services is run, and how billing works. ## Getting started What is Dasho? A brand governance platform. You define each brand’s voice, tone, and rules once in a Brand Card, and every draft is scored against them before a human reviews it, so on-brand is the default. Content operations run on top of that governance layer. Managed or Platform: which is right for me? Managed Services is for brand and marketing leaders who want it done for you. The Platform is for teams who want the governed workspace and run production themselves. You can start self-serve and move to managed anytime. How does the Content Scorecard work? Every draft is automatically scored against your Brand Card for voice, tone, and rules before a human reviews it, so off-brand content is caught before it ships. Do I have to talk to sales to start? No. Create a free workspace and try the platform. Talk to us when you want Managed Services or Enterprise. ## The platform What’s included in the platform? Governed workspaces per brand, the Brand Card, the Content Scorecard, content requests, brief automation, and approval workflows. How many brands and users do I get? Solo covers 1 brand and 1 user. Starter adds a second user. Team covers up to 5 brands and 10 users. Enterprise is unlimited. Can I start self-serve and move to Managed later? Yes. The Brand Card and workspace you build carry over, so nothing is rebuilt when you move to Managed Services. Do I own the content? Yes. Everything produced is yours, with full rights transferred to you. ## Managed Services What does Managed Services include? We run content operations end to end: briefs, on-brand drafts, editing, brand QA, Scorecard checks, approvals, scheduled delivery, and reporting, with a dedicated account lead. How is Managed Services priced? As a retainer, scoped to your brands, channels, and volume. Talk to us and we’ll size it to your needs. Is the work white-label? Yes. Everything ships under your brand. We run the governed workspace behind the scenes. How do approvals work? Work moves through a defined brief → draft → review → approve flow, scored before it reaches you, so sign-off takes minutes. ## Billing & plans What is the refund policy? Team includes a 3-month refund window. Beyond it, billing continues monthly unless you cancel. When does my subscription renew? Monthly, on your billing date. Cancel or pause anytime in account settings. Can I switch plans or cancel? Yes. Upgrade from Starter to Team anytime, or contact us for Enterprise. No lock-in. What if I need more than 10 users or 5 brands? Move to Enterprise: unlimited brands and users, with a dedicated account manager. Still have a question? Talk to us or start a free workspace . --- # About Dasho Source: https://dasho.ai/about About # We make on-brand the default Dasho is the governed workspace where marketing teams and agencies run content for every brand. You define each brand's rules once, and every draft is scored against them before a human reviews it. How we got here ## We were a content company. Then content stopped being the hard part. A marketing director we work with described her week better than we ever have. Something gets posted. Someone flags that a term should not have been used. The whole thing comes down and gets done twice. We asked her colleague how many people check content before it goes live. Just me. 2021 A content calendar, sold by subscription The gift AI arrives. Every client can make their own, at midnight, for nothing The song Go back to being an agency, everyone says. We say no The test Anyone can write. Almost nobody can stop the wrong thing going out Now Dasho. Write the rules once, everything is checked before it ships Before any of this was a platform, it was a content calendar. We registered the company in 2021 and sold content subscriptions. So much content a month, for so much money. Later we called it unlimited content, because that was what people wanted to buy. Our whole business was people making more, faster, forever. The gift Giovanni Domenico Tiepolo, The Procession of the Trojan Horse into Troy . Wikimedia Commons, public domain. Then AI arrived, and like the Trojans we pulled it through the gates ourselves, cheering. Write ten times more, in a tenth of the time. It was exactly what we had been praying for. And then it got out. Every client we had could suddenly make their own content, in house, at midnight, for nothing. Nobody needed to buy what we were selling. For most of a year we could not explain what we were for, and neither could anyone else. The song Herbert James Draper, Ulysses and the Sirens . Wikimedia Commons, public domain. Everyone gave us the same advice. Go back to being a pure agency. Sell hands and hours and headcount. Take every brief. It is a lovely song, and it is the one the sirens sing. We said no. Being an agency again meant getting paid for how many people we could put in a room, and AI had just made that worth very little. Meanwhile our clients had stopped struggling to make content. They were struggling with what went out. The test Lovis Corinth, Odysseus in Battle with the Suitors , 1913. Berlinische Galerie, via Wikimedia Commons, public domain. The Odyssey ends on a test, and it is not a fight. A hall full of men who have eaten the house for years are handed a bow, and not one of them can string it. That is the whole point of the scene. Anyone can write. Almost nobody can stop a piece of content that should not go out. So we took the agency apart and built Dasho, the platform where you write your rules down once in a Brand Card, and every draft is checked against them before it goes out. If a post breaks one of your rules, it stops, and the person who wrote it is told which rule and why. So far 1,290 pieces of content have gone through it, and 847 were approved . The rest stopped before they went out. Content was king. Now the hard part is what you let out the door. Same house, same clients, a different job. It is also why we dropped the word content from our name. Here is who built it. The team ## The people behind Dasho A small, senior team that has produced and governed content for brands across Southeast Asia. Fleire Castro Founder & CEO Charlene Virlouvet Chief of Staff Veronica Amaranto Creative Lead Two ways to work with us ## Run it yourself, or have us run it Use the platform to run your own governed content operation, or hand it to us as a managed service. Both work off the same Brand Card, Content Scorecard, and approval flow, so the output is consistent either way. Explore the platform Explore Managed Services Recognition ## Backed and recognized SheLovesTech 3rd Place, Manila · 2023 e27 Echelon Top 100 Singapore · 2023 AppWorks Accelerator AW#26, Taipei Alibaba Cloud × KrASIA Global Accelerator Finalist · 2022 Hustlefund × ViewSonic Top 100, #TheAffies · 2022 Founders Live Fukuoka #10 Winner · 2021 Clients ## Brands we've worked with ## Work with the team Registered in Singapore. Working with brands across the region. Start free workspace Contact us